GoWeBa Visual Identity

This guide presents the fundamental elements of GoWeBa's visual identity. It is intended for partners, affiliates, resellers, and internal teams who use the brand in their communications.

The GoWeBa Name

GoWeBa is written as a single word with three capital letters: Go, We, Ba.

• ✅ GoWeBa
• ❌ Goweba, GOWEBA, Go WeBa, Go-WeBa

The central "We" represents collaboration — "us, together" — and is the distinctive element of the brand.

Brand Signature

Make it Simple, Make it Possible, Make it Real.

This three-part signature embodies the GoWeBa philosophy:

1. Simple — Technology should be intuitive
2. Possible — AI makes the complex accessible
3. Real — Concrete results, not empty promises

Color Palette

Primary Colors

Secondary Colors

Typography

Logo and Wordmark

Primary Wordmark

The GoWeBa wordmark uses the Instrument Sans font. The "We" is colored in Cyan Accent (#06B6D4) to visually distinguish it.

Usage Rules

• Safe zone — Maintain spacing equal to the height of the "G" around the wordmark
• Minimum size — Never display the wordmark below 80px in width
• Dark background — Use the white wordmark with "We" in cyan
• Light background — Use the Deep Navy wordmark with "We" in cyan

What NOT to Do

• ❌ Alter the proportions of the wordmark
• ❌ Change the colors of the "We"
• ❌ Add effects (shadows, gradients, outlines)
• ❌ Use the wordmark on a background that reduces readability

WEBA — The AI Identity

WEBA (Web-Enhanced Business Assistant) has its own identity within GoWeBa:

Icons

GoWeBa uses the Lucide React library for all platform iconography.

Downloads

Source files (SVG logos, color palette, fonts) are available upon request from the GoWeBa team.

Contact brand@goweba.com to obtain the complete brand kit.