Sales Pipeline & Funnels

1. Introduction
2. Funnel types
3. Funnel & FunnelStep structure
4. Funnel steps
5. Content editor
6. Publishing & Sharing
7. WEBA integration
8. Use cases
9. Troubleshooting & FAQ

Introduction & Overview

GoWeBa's sales funnels let you create structured conversion paths to turn visitors into customers. Each funnel is made up of steps — linked web pages that guide the prospect through a decision-making process.

Why use funnels?

• Conversion: Optimized journey to maximize conversions
• Flexibility: 5 funnel types tailored to different goals
• Modular steps: 8 step types covering the entire customer journey
• Customization: Customizable HTML/JSON content per step
• Built-in AI: WEBA creates funnels from a simple description

Funnel Types

Choosing a type

The funnel type determines the suggested structure and conversion goal. You can always customize the steps after creation. 💡 Start with a "Lead" funnel to test the concept with your audience before moving to a "Sales" funnel.

Funnel & FunnelStep Structure

Funnel model

FunnelStep model

Funnel Steps

Step ordering

Steps are ordered by the sortOrder field. The visitor progresses from step 0 to subsequent steps. The order can be changed by drag & drop in the editor.

Individual publishing

Each step has its own isPublished indicator. You can prepare new steps in draft without affecting already-published steps.

Content Editor

Each step has an editor to customize the page content.

HTML Content

The contentHtml field stores the complete HTML code of the page. The visual editor lets you modify this content without coding knowledge.

JSON Content

The contentJson field stores a data structure for dynamic rendering (blocks, sections, components).

Step Settings

The settingsJson field contains step-specific settings:

• CTA button: Text and color of the main button
• Redirect: Redirect after action
• Timer: Countdown timer to create urgency
• Video: Links to presentation videos
• Form: Studio form integration

Publishing & Sharing

Funnel statuses

Public URL

Each published funnel is accessible via a URL based on its unique slug. Steps are accessible as sub-URLs.

Duplication

You can duplicate an existing funnel to create a variant (A/B testing, new campaign).

WEBA Integration

WEBA can create and manage funnels:

• "WEBA, create a lead capture funnel for our new free guide"
• "WEBA, add an upsell step to the Spring Launch funnel"
• "WEBA, publish the Marketing Webinar funnel and send me the link"
• "WEBA, how many conversions did the Summer Offer funnel get?"

Business Use Cases

Coach — Free consultation funnel

Scenario:

• "Lead" type funnel with 3 steps
• Landing: value proposition (30 min of free coaching)
• Optin: name + email + phone form
• ThankYou: confirmation + calendar link to book Result: Automated pipeline of qualified prospects.

E-commerce — Product launch

• "Launch" type funnel with 5 steps
• Landing → Optin (pre-launch) → Sales (launch day) → Upsell (bundle) → ThankYou
• Each step has a countdown timer

Training — Webinar funnel

• "Webinar" type funnel with 4 steps
• Landing → Optin (registration) → Webinar (replay) → Sales (special offer)

Troubleshooting & FAQ

Q: How many funnels can I create? A: Unlimited. Create as many funnels as you have campaigns or offers. Q: Are funnels mobile-optimized? A: Yes, funnel pages use responsive design. Q: Can I connect a funnel to Stripe? A: Payments are handled through the Store module (Module 12). The funnel redirects to the payment page.

Module 11 — Sales Funnels