Social Media
GoWeBa centralizes your social media management to publish, schedule, and analyze your presence on major platforms.
Overview
The Social Media module integrates with the main platforms to simplify your social content strategy.
| Platform | Features | Status |
|---|---|---|
| Publishing, scheduling, analytics | ✅ Operational | |
| Publishing, scheduling | ✅ Operational | |
| Publishing, scheduling | ✅ Operational | |
| X (Twitter) | Publishing, scheduling | 🔜 Future phase |
| TikTok | Publishing | 🔜 Future phase |
Connecting Your Accounts
- Go to Settings → Integrations → Social Media
- Click Connect next to the desired platform
- Authorize GoWeBa to access your account (OAuth)
- Select the page or profile to manage
- The connection is active — you can publish from GoWeBa
Publishing Content
Immediate Publishing
- Go to Studio → Social Media
- Click + New Post
- Select the target platforms (multi-select available)
- Write your content (text, images, links)
- Preview the rendering on each platform
- Click Publish Now
Scheduled Publishing
- After writing your post (steps 1–5 above)
- Instead of "Publish Now", click Schedule
- Select the date and time of publication
- The post will be sent automatically at the scheduled time
AI-Assisted Creation
Ask WEBA to create content for you:
"Write a LinkedIn post announcing our new free consultation service"
WEBA generates the text, suggests relevant hashtags, and proposes an accompanying image.
Editorial Calendar
The editorial calendar provides an overview of all your scheduled posts:
- Monthly view — Visualize all posts for the month
- Weekly view — Detail by day with times
- Drag & drop — Reorganize posts by dragging and dropping
- Colors by platform — Easily identify each channel
Analytics
| Metric | Description |
|---|---|
| Reach | Number of people who saw the post |
| Engagement | Likes, comments, shares |
| Clicks | Number of clicks on links |
| Growth | Follower count evolution |
Best Practices
- Consistency — Post at least 3 times per week to maintain engagement
- Vary formats — Alternate between text, images, videos, and links
- Engage — Reply to comments within 2 hours
- Analyze — Check analytics weekly to adjust your strategy
- Plan ahead — Use the editorial calendar to prepare your content in advance
FAQ
Q: Can I post to multiple platforms at the same time? A: Yes. Select multiple platforms when creating a post.
Q: Can WEBA publish automatically? A: WEBA can write the content, but publishing requires manual validation.
Q: Are analytics real-time? A: Data is updated every hour for recent posts.