SMS Marketing
GoWeBa's SMS module lets you send and receive text messages directly from the platform, fully integrated with the Webabox and CRM.
Overview
SMS is a powerful communication channel for reaching your contacts quickly. GoWeBa integrates SMS via Twilio, enabling individual sends, mass campaigns, and two-way conversations.
| Feature | Description | Status |
|---|---|---|
| Outbound SMS | Send SMS from the Webabox | ✅ Operational |
| Inbound SMS | Receive in the Webabox | ✅ Operational |
| Mass SMS | Send to a group or list | ✅ Operational |
| SMS Conversations | Two-way thread with contacts | ✅ Operational |
| Voice AI SMS | SMS fallback if call unanswered | ✅ Operational |
Sending an SMS
From the Webabox
- Open the Webabox (Inbox) from the sidebar
- Click the Compose button in the top right
- Select the SMS channel in the channel selector
- Choose the sending number (your GoWeBa number)
- Enter the recipient's number or select a contact
- Write your message (max 160 characters per segment)
- Click Send
From WEBA
You can also ask WEBA to send an SMS:
"Send an SMS to Marie Tremblay: Hi Marie, reminder about our meeting tomorrow at 2 PM."
WEBA composes the SMS, confirms the recipient, and sends it automatically.
SMS Campaigns
SMS campaigns let you send a message to a targeted list of contacts.
Creating an SMS Campaign
- Go to Campaigns from the sidebar
- Click + New Campaign
- Select the type SMS
- Define recipients: contact group, tag, or manual list
- Write the SMS content (personalization variables available:
{{firstName}},{{company}}) - Schedule the send: immediate or deferred
- Preview and launch the campaign
Personalization Variables
| Variable | Result | Example |
|---|---|---|
{{firstName}} | Contact's first name | Marie |
{{lastName}} | Last name | Tremblay |
{{company}} | Contact's company | GoWeBa Inc. |
{{link}} | Personalized campaign link | goweba.link/abc123 |
Pricing
SMS messages are billed through GoWeBa's credit system:
| Type | Approximate Cost |
|---|---|
| Canada/USA SMS | ~10–20 credits per segment |
| International SMS | ~30–80 credits per segment |
| Inbound SMS | Free (included with the number) |
Best Practices
- Consent: Ensure you have the recipient's consent before sending
- Identification: Clearly identify yourself in the message
- Opt-out: Always include an unsubscribe option (e.g., "STOP to unsubscribe")
- Timing: Avoid sending outside business hours (9 AM–5 PM)
- Brevity: Keep your messages short and impactful (< 160 characters ideally)
FAQ
Q: Can I use my own phone number? A: GoWeBa provides dedicated virtual numbers. Your personal number stays private.
Q: Are SMS replies visible in the Webabox? A: Yes. SMS conversations appear as threads in the Webabox, just like emails.
Q: How many SMS can I send per day? A: There is no technical limit in GoWeBa. Limits depend on your credit volume and carrier anti-spam rules.